Consumer Behavior
What is Consumer Buying Behavior?
Consumer behavior is complex, and there is much for retailers to understand about both their existing customers, and their potential new customers. The information that can be gained by studying consumer behavior can be incredibly beneficial in helping businesses to decide on activity to encourage customers to engage with them, to make purchase decisions faster, […]
What Is Consumer Behavior? Complete Guide + Examples
What is consumer behavior? We all know the phrase ‘consumer ‘behavior, but what is it? It can be split into two simple parts – the consumers are the individuals and organizations involved in the purchasing and use of a company’s products or services. The behavior is how they perceive and interact with these products or services. This may be […]
