Retail
Retail Statistics, Trends, and Forecasts For 2021
2020 was an incredibly challenging year for everybody – few people who could claim that it wasn’t. For those involved in retail, both in-store and online, it was a whole other. The effects of the global pandemic meant that countries internationally endured national shutdowns and workforce shortages due to the need for self-isolation. The US […]
11 Retail Marketing Strategies to Help Gain New Customers & Retain Existing Ones
Although there had been a significant shift in consumer buying behavior before the COVID-19 global pandemic, coronavirus has undoubtedly sped up the process of change for retailers. It is likely that customers will always want to visit a brick-and-mortar location to make purchases. Still, they want to interact with businesses in different ways today, including […]
What is Consumer Buying Behavior?
Consumer behavior is complex, and there is much for retailers to understand about both their existing customers, and their potential new customers. The information that can be gained by studying consumer behavior can be incredibly beneficial in helping businesses to decide on activity to encourage customers to engage with them, to make purchase decisions faster, […]
Why Most Shoppers Still Prefer Brick-and-Mortar Over eCommerce
With the rise of the eCommerce industry and the increasing popularity of eCommerce giants like Amazon, eBay, and Walmart, there has been much discussion about whether offline retail can continue to survive. With the arrival of the COVID-19 pandemic, which has forced many bricks and mortar stores to close – either temporarily or permanently – […]
What winning the best AI & ML product of the year means for Olvin and the retail industry
A few days ago, our team was celebrating after winning one of the most exciting tech awards. The Product Hunt Golden Kitty awards are contested by over 16,000 products, and over 100,000 votes are cast to decide the winners. In our category, AI and Machine Learning, we were lucky to be cast as the winner. […]
What is Retail Analytics + How Can Your Business Implement It?
What is retail analytics? Retail analytics is the process by which we can use analytical tools to enable us to analyze business patterns, performance levels and business trends, with a focus upon the retail industry. By sourcing the relevant data and managing it effectively a business can gain great insight into their customers and improve […]
How Data Analytics Can Help To Transform Retail
The retail industry is evolving at a tremendous speed. Consumers are shopping differently. The difference between online and offline is more blurred, and more retailers are looking to data to fuel their retail strategy, helping to understand consumer behavior. Retail data analytics is taking over. The brands that are focused on accessible retail data are […]
