Marketing
What is Retail Analytics + How Can Your Business Implement It?
What is retail analytics? Retail analytics is the process by which we can use analytical tools to enable us to analyze business patterns, performance levels and business trends, with a focus upon the retail industry. By sourcing the relevant data and managing it effectively a business can gain great insight into their customers and improve […]
What Is Consumer Behavior? Complete Guide + Examples
What is consumer behavior? We all know the phrase ‘consumer ‘behavior, but what is it? It can be split into two simple parts – the consumers are the individuals and organizations involved in the purchasing and use of a company’s products or services. The behavior is how they perceive and interact with these products or services. This may be […]
